Social commerce is exploding. Accenture can empower both the creators and consumers to maximise the potential of this trillion-dollar opportunity.

This campaign celebrates the passion of creators through vivid and engaging photography that shows them in their natural habitat – surrounded by their products and illustrating their lifestyle.

We also added a meta twist to the image with a caption that acts as both a distinguishing visual identity and a storytelling device. It shows the other ecosystem stakeholders at play and the value unlocked for every one of them.