IBM Where It Happens Campaign

I was part of the creative team that won the Content Council’s Pearl Impact Award for Best Branded Content Program-B2B, the ANA B2 Award for Best Account-Based Marketing Program, and it was also Highly Commended in The Drum 2019 Best Use of Print in a Content Marketing Campaign awards.

The IBM Garage pioneers innovation and business transformation. They wanted to grab the attention of key company decision-makers to show exactly what the IBM Garage can do.

We created the ‘Where It Happens’ Book which was sent to key C-suite targets in large organisations. The front cover featured a movable slide that changed the ‘It’ in the title to a whole host of different options such ‘Innovation’ and ‘Ambition’.

The book itself contained bold photography, stories from the IBM Garage, games, interviews, and infographics.

On top of this, we created a VR tour of an IBM Garage office. Users could navigate their way around the environment and discover insights on how the IBM Garage operates.