The Witan Investment Trust focuses on security, family and long-term performance. The art director and I were tasked to completely overhaul the Trust’s look and feel over its three core brands – Witan, Witan Jump (a savings plan for children), and Witan Pacific (a trust with a focus on the Asian markets).

To reflect Witan’s conservative and long-term investing approach, we devised the ‘Witan Words of Wisdom’ – proverbs and quotes from wise historical figures.

This idea was applied to the website, press ads and web banners. The client liked the press ads so much that they ordered posters of the adverts to be put in their offices.