These tactical adverts promoted economic events as potential trading opportunities. They were featured in City AM and the Evening Standard, and were also created as web banners. Turnaround times were extremely short in order to capitalise on the current news stories.

On the back of this success, CMC Markets underwent a rebrand. They wanted to be perceived as the smartest trading provider in the marketplace.

As a result, we created press adverts that featured objects with a trading twist and headline. Each one emphasised the superiority of the CMC Markets offering and injected a sense of playfulness.