I was creative lead that saw IG take over Waterloo station with Harlequins RFC. The goal was to engage commuters and promote IG as a trading provider. The concept was that the qualities needed to be a successful trader (nerve, speed and skill) are the same traits needed to be a winning rugby team.

In partnership with an activation agency, we created a purpose-built box to house a rugby kick simulator. Contestants could win Harlequins tickets by kicking the ball between the posts in a virtual IG branded Twickenham. Their faces and scores were displayed on Waterloo’s 40m screen (the largest indoor screen in the UK), and they also got the chance to meet Harlequins stars Nick Evans, Ben Botica, Ugo Monye, Mark Lambert and Luke Wallace.

The event was a great success with over 300 commuters taking the challenge and it received coverage from multiple media outlets including The International Business Times.