The Surgical Company was merging its other businesses into a single entity, and it needed a new brand to reflect this new and exciting evolution.

Going outside the brief, I reimagined the name to TSC Life, giving it a much more positive and dynamic feel.  It was an idea that the client loved.

For the visuals, the bold use of orange and the modern typeface make it feel fresh and contemporary, enabling it to stand out from the competition.

This was a particularly satisfying project to work on as the client has fully embraced the new identity and ethos.