I was creative lead that saw IG take over Waterloo station with Harlequins RFC. The goal was to engage commuters and promote IG as a trading provider. The concept was that the qualities needed to be a successful trader (nerve, speed and skill) are the same traits needed to be a winning rugby team.

In partnership with an activation agency, we created a purpose-built box to house a rugby kick simulator. Contestants could win Harlequins tickets by kicking the ball between the posts in a virtual IG branded Twickenham. Their faces and scores were displayed on Waterloo’s 40m screen (the largest indoor screen in the UK), and they also got the chance to meet Harlequins stars Nick Evans, Ben Botica, Ugo Monye, Mark Lambert and Luke Wallace.

The event was a great success with over 300 commuters taking the challenge and it received coverage from multiple media outlets including The International Business Times.

I created and scripted this TV advertisement for the trading company easyMarkets. It showcases their ground-breaking new dealCancellation feature which enables a trader to cancel a trade within 60 minutes of placing it. The advert tells the story of two traders - the smug trader who uses an elaborate, over-the-top platform, and the easyMarkets trader who can trade simply and easily, safe in the knowledge that he can cancel his trade if the market goes against him.

These tactical adverts promoted economic events as potential trading opportunities. They were featured in City AM and the Evening Standard, and were also created as web banners. Turnaround times were extremely short in order to capitalise on the current news stories.
 

The Witan Investment Trust focuses on security, family and long-term performance. The art director and I were tasked to completely overhaul the Trust’s look and feel over its three core brands – Witan, Witan Jump (a savings plan for children), and Witan Pacific (a Trust with a focus on the Asian markets). To reflect Witan’s conservative and long-term investing approach, we devised the ‘Witan Words of Wisdom’ – proverbs quotes from wise historical figures. This idea was applied to the website, press ads and banners. The client liked the looks so much that they ordered posters of the adverts to be put in their offices. 

With an entire innovation ecosystem at their disposal, Capgemini wanted a video to showcase how they can solve the world’s most difficult problems.

I scripted this video which emphasises how they take ideas on a journey, always ensuring that they reach their potential.

Business process management is a complex topic. But it needn’t be.

Using soothing imagery and music, ‘The How Effect’ video induces a sense of calm and clarity.

It puts the viewer at ease and explains how Accenture can help you along your digital transformation journey.

As part of Google’s initiative to provide free digital skills training, I helped create multiple courses that covered topics such as machine learning and how to use AI tools to boost productivity.

The courses were very well received with a great review from The Guardian.

Receiving coverage on the BBC, I helped create leaflets and videos for Kingfisher pension scheme that featured the 'Bolt family'. As a result, the home improvement giant saw a 20% increase in the number of staff choosing to save into their pension at the maximum contribution level.

FOREX.com is a globally recognised online trading platform. They wanted to completely overhaul their website and I was the lead copywriter.

Working closely with UX, design and senior stakeholders, my responsibilities included content strategy, analysis and creation – from the homepage to producing educational content on complex trading concepts.

I was part of the creative team that won the Content Council’s Pearl Impact Award for Best Branded Content Program-B2B, the ANA B2 Award for Best Account-Based Marketing Program and it was also Highly Commended in The Drum 2019 Best Use of Print in a Content Marketing Campaign awards.

The IBM Garage pioneers innovation and business transformation. They wanted to grab the attention of key company decision-makers to show exactly what the IBM Garage can do.

We created the ‘Where It Happens’ Book which was sent to key C-suite targets in large organisations. The front cover featured a movable slide that change the ‘It’ in the title to a whole host of different options such ‘Innovation’ and ‘Ambition’.

The book itself contained bold photography, stories from the IBM Garage, games, interviews and infographics.

On top of this, we created a VR tour of an IBM Garage office. Users could navigate their round the environment and discover insights on how the IBM Garage operates.

YouGov wanted to refresh their look for the B2B marketplace. Using vivid colours and confident copy, we focussed on what makes YouGov unique – its living data.

Whereas its competitors use commissioned reports that are out of date by the time it reaches your inbox, YouGov has an advanced platform that’s constantly updated by its panel members.

That means you get the freshest, most accurate data possible.

The number of digital channels is rocketing. And it’s putting pressure on the tech infrastructure of many businesses.

We used the analogy of ballooning retail items bursting through their different confines to get the point across.

The end result is a fun and vibrant social campaign.

Social commerce is exploding. Accenture can empower both the creators and consumers to maximise the potential of this trillion-dollar opportunity.

This campaign celebrates the passion of creators through vivid and engaging photography that shows them in their natural habitat – surrounded by their products and illustrating their lifestyle.

We also added a meta twist to the image with a highlight that acts as both a distinguishing visual identity and a storytelling device. It shows the other ecosystem stakeholders at play and the value unlocked for every one of them.

The Surgical Company was merging its other businesses into a single entity, and it needed a new brand to reflect this new and exciting evolution.

Going outside the brief, I reimagined the name to TSC Life, giving it a much more positive and dynamic feel and making it easier for the designer to work with.  It was an idea that the client loved.

For the visuals, the bold use of orange and the modern typeface make it feel fresh and contemporary, enabling it to stand out from the competition.

This was a particularly satisfying project to work on as the client has fully embraced the new identity and ethos.

In an industry characterised by red tape and bureaucracy, Foundation Home Loans wanted a rebrand to help them stand out from the crowd. Teaming up with an art director, we devised a bold black and yellow look and a straight-talking tone of voice. I produced the concepts and copy for the brand guidelines, video scripts, banners, press ads, website and post cards.

Here is a selection of articles and blogs written for both clients and myself.

A company’s operations and processes do not exist in a vacuum. They flow through complex systems across multiple organisations, partners, and suppliers.

DocProcess had the platform that enabled customers to automate the whole business ecosystem. However, their message was not getting across.

I was copy lead in this rebrand that removed the jargon. I focused on the clear and simple idea that there were ‘no more weak links in the chain’.

Bibby Financial Services is the UK’s leading invoice finance provider, helping businesses to access cash tied up in their invoices. Teaming up with an art director, we completely overhauled the brand, placing a prominent focus on relationships and the commitment Bibby have to their clients. The end result was a huge output of material that included brand guidelines, press adverts, direct mail, emails, leaflets and web copy.
 

I worked closely with the video department to script a wide variety of different educational trading videos for IG. 

Working with extremely tight deadlines, I created the copy for new Tata Communications website that showcased their partnership with F1 and MotoGP.

Metfriendly provides financial products designed for the police force. These direct mails promoted their LISA for first-time homebuyers and their ISA for those wanting to get more from their savings. They were highly successful and the client reengaged for subsequent campaigns.
 

A selection of social media posts I’ve written for companies such as Google, YouTube, Lucozade and IG.